About the Client

An e-scooter operator seeking to secure a municipal license in one of the most competitive micromobility markets in the world.

Situation

Despite already operating in the city, the client was scored lowest among the three existing players. The city announced new tender criteria, attracting additional competitors and intensifying requirements for strategic innovation and local knowledge.

Solution

• Conducted in-depth gap analysis

• Developed robust tender responses

• Established a forward-thinking training program together with the operator as well as stakeholders

Results

• Client won the tender, securing an extended operating license for two more years.

• Enhanced market positioning through refined tender documentation.

• Solidified the client’s presence in a lucrative, highly regulated e-scooter market.