About the Client:
A public transportation authority exploring options for an electric bicycle-sharing scheme.
Situation:
The client needed help to analyze and evaluate three main strategic alternatives for their bike-sharing scheme. The client was uncertain which approach offered the best mix of cost-effectiveness, user experience, and operational feasibility given the existing market conditions.
Solution:
- Assessed three strategic options through interviews, RFI responses, and expert analysis.
- Recommended the top-performing alternative, showing benefits and maturity of existing modem and immaturity and cost of new model.
- Provided a final deliverable that guided leadership decisions.
Results:
- Delivered actionable insights and recommendations on which strategic option to choose.
- Ensured a smooth transition strategy for existing e-bikes and docking infrastructure.
- Positive alignment among key stakeholders regarding the selected path.
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