About the Client

A public transportation authority exploring options for an electric bicycle-sharing scheme.

Situation

The client needed help to analyze and evaluate three main strategic alternatives for their bike-sharing scheme. The client was uncertain which approach offered the best mix of cost-effectiveness, user experience, and operational feasibility given the existing market conditions.

Solution

• Assessed three strategic options through interviews, RFI responses, and expert analysis.

• Recommended the top-performing alternative, showing benefits and maturity of existing modem and immaturity and cost of new model.

• Provided a final deliverable that guided leadership decisions.

‍Results

• Delivered actionable insights and recommendations on which strategic option to choose.

• Ensured a smooth transition strategy for existing e-bikes and docking infrastructure.

• Positive alignment among key stakeholders regarding the selected path.