Go-To-Market Support for Ride-Hail Company
A ride-hailing platform.
The client needed to expand to new markets to show growth, but faced new complexity in approaching new B2G clients and handling press and public affairs.
- Created insight report to help gain foothold with B2G target client.
- Provided immediate PR to get media attention.
- Advised on public affairs issues around emerging taxi regulations.
- Supported in negotiations and pilot implementation.
- Negotiated a pilot contract under public procurement threshold values.
- Successfully launched the pilot project despite regulatory hurdles.
- Maintained a positive public image and strengthened stakeholder relationships.
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