About the Client

A ride-hailing platform.

Situation

The client needed to expand to new markets to show growth, but faced new complexity in approaching new B2G clients and handling press and public affairs.

Solution

• Created insight report to help gain foothold with B2G target client.

• Provided immediate PR to get media attention.

• Advised on public affairs issues around emerging taxi regulations.

• Supported in negotiations and pilot implementation.

Results

• Negotiated a pilot contract under public procurement threshold values.

• Successfully launched the pilot project despite regulatory hurdles.

• Maintained a positive public image and strengthened stakeholder relationships.